The Central Committee of the National Summit and Exhibition on the Orange Economy paid a courtesy visit to the Honourable Minister of Art, Culture, Tourism and the Creative Economy, Honourable Hannatu Musa Musawa, in Abuja.
The Committee was led by the Director-General of the National Institute for Policy and Strategic Studies (NIPSS), Prof. Ayo Omotayo, alongside the former Minister of Information and Culture, Alhaji Lai Mohammed, who is also the Managing Partner of Bruit Costaud, the consultants for the summit and exhibition.
The Committee informed and sought the partnership of the Honourable Minister for the upcoming National Summit and Exhibition on the Orange Economy, scheduled for 6 to 8 October at the Wole Soyinka Centre for Culture and Creative Arts (formerly National Arts Theatre), Lagos.
The Central Committee in session with the Honourable Minister at the Ministry in Abuja.
Speaking on behalf of the Committee, the DG of NIPSS, Prof. Omotayo, explained that since 1977 no major policy research had been undertaken on how to harness the full potential of the nation’s creative industry, hence the need for this summit and exhibition, which would also help to achieve the Federal Government’s agenda of a “Trillion Dollar Economy” by 2030.
In his own remarks, Alhaji Lai Mohammed noted that the next oil in Nigeria is the orange economy, adding that the sector is the second highest employer of labour after agriculture. In response, Hon. Hannatu Musa Musawa, who described the orange economy as not only the present but also the future, declared her total support for the event and said she was ready for future partnerships.
Hon. Hannatu Musa Musawa receiving the delegation of the Central Committee.
Convened by NIPSS as part of its Senior Executive Course 48, the event brings together government, industry leaders, creative entrepreneurs and investors to chart a path toward a more structured, productive and globally competitive creative economy for Nigeria. Themed “Strengthening Orange Economy for Nigeria’s National Development,” the event spans music, film, fashion, publishing, tourism, gastronomy, gaming, visual arts and more, uniting stakeholders across Nigeria’s fast-growing creative and cultural industries.
Through keynote addresses, expert breakout sessions and an exhibition showcasing Nigerian talent, the Summit will generate policy recommendations to help position the Orange Economy as a strategic pillar of economic diversification and job creation, feeding directly into the Federal Government’s policy framework for the sector.
Group photograph after the courtesy visit.